Deep Conditioning

Textured hair and deep conditioning compliment one another, especially since curls and coils are prone to dryness and breakage. Applying a deep conditioner can solve many of the problems we curly girls face, like dry, lifeless, brittle, or damaged hair.

73% of textured-hair consumers use a deep conditioner, including 84% of coily consumers and 83% of curly consumers. In comparison, 36% of straight-haired consumers use deep conditioners.

*Source: TextureMedia Consumer Study, 2018; TextureTrends 2018 **NaturallyCurly Community Member